Organizations cannot stop employees from flocking to social media during the World Cup. The global activity surrounding it attracts hackers, scammers and advanced attackers, increasing global information security risk across networks everywhere. As an example, employees will call up game streams, social media clips/fan chats, scores and more on their office computers and mobile devices, increasing corporate risk with every click. Since security teams are already heavily burdened with day-to-day operations, it’s impossible for them to continually monitor the onslaught of links, tweets, posts, and content surrounding the event.
So how can your organization remain safe during the World Cup and other events that incite massive global social media traffic? First, you need to understand your organization’s social risk footprint. Only with this information can you truly understand how vulnerable you may be to risk. Second, you should implement automated processes with focused analysis around social media. Predictive, adaptive, and intelligent systems will stop social media attacks before they occur – particularly effective for large events like the World Cup. Third, you should protect key executives, board members, partners, customers and corporate sponsors with identity and brand protection tools. Impersonators are everywhere and at times of increased social media activity, the risk of brand and reputation damage is at its highest.
To protect your organization, you need complete visibility and insight into your social attack surface. You need a solution that can automatically process and analyze your social media footprint. With ZeroFOX, your organization can achieve this and more, mitigating the information risks of social media with our market-leading Platform. Take action today and score a winning goal for your company.
Cyber Criminals play “striker” during world cup
The world cup has generated a sensational level of global buzz, in fact, throughout social media, cup-related activity surpassed that of the Sochi Olympics and 2014 Super Bowl just a week into the matches.
350 Thousand: estimated daily tweets about the World Cup
In the year leading up to the 2014 World Cup, the event was mentioned over 19 million times across Facebook, Google Plus, Reddit, Twitter, Instagram, Youtube
In just 5 days there were 236, 863 Instagram posts with the hashtags: #fifaworldcup2014 #fifaworldcup #brazil2014 #worldcup
The top-20 World Cup ads of 2014 have gotten 6.9 million shares across social media so far
31.4% higher than the top-20 ads for Super Bowl 2014
Major companies have launched social media initiatives around the World Cup. For example, through “Adidas is #allin or nothing” campaign, Adidas has increased its internet spending to ½ of their total media spend, up 150% from last World Cup.
During the US-Ghana game, more than 4.9 million tweets were sent. More than 174,000 tweets per minute were sent when Clint Dempsey scored the first goal just 32 seconds after the start of the match.
But while offensive attacks on the soccer field run rampant, so do those in the field of cyber security, bringing forth unprecedented risk for social media users and their employees.
Across social media, cyber criminals are playing “striker”: a play who waits deep in enemy territory for an opportunistic time to score
Two out of three US soccer fans will use their smartphone or tablet to enhance their World Cup experience
2014 How people are watching the games… 21% smartphone/tablet; 39% TV; 40% computers
Giving cyber criminals a golden opportunity to hack more users, devices, and networks through some of the most common methods.
Creating fake ads on the most popular social media networks
Creating phony websites for video streaming
Creating emails and social media posts with fake links which are especially dangerous
All of the above drive more and more traffic towards the hackers ultimate goal: phishing and malware websites to infect machines, compromise users, and gain network access
around the world have gone so far as to publicly state how they’re working around-the-clock to target – and humiliate – leading Cup sponsors like Adidas, Coca-Cola, Sony, Visa and more.
More than 375 malicious World Cup-themed apps have already been found – one-fifth of which will stream via smartphone or tablet thereby increasing risk.
What does this all mean?
The global activity surrounding events like the World Cup attracts hackers, scammers and advanced attackers, increasing corporate information security risk. Security teams are already heavily burdened with day-to-day operations and cannot monitor the high volume of social media links, tweets, posts, and content surrounding high buzz events like the World Cup