Starting a Business – Granting Stock Options

ZeroFOX CEO, James C. Foster, featured in Forbes – “People will always be your company’s most valuable asset. Quite often, tech companies don’t realize that people are the asset that built the technology behind the company. Transparency is king: align outcomes of the company between investors, shareholders and employees to create equity participation early.”

“It’s a meritocracy – equity is earned. Go with market equity vesting schedules and option plans: don’t try to reinvent the wheel because it will scare away the talent that has been there and done this before. From my perspective, the more you produce – the bigger share of the pie you have the ability to earn.”