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How Law Firms Maximize and Protect Social Media Investment

June 9, 2016

In the digital age, law firms can leverage social to prospect business, promote attorneys, engage with clients and build brand. According to ABA Legal Technology Report, 35% of lawyers obtained clients from their social networks.

Hootsuite and ZeroFOX lay out strategies for leveraging social media to build brand and find, engage with, and nurture prospects or clients. These benefits, however, do not come without risks, and law firms need to take proper steps to protect their investment in social.

Explore social media risks such as client scams, leaked information, cybercrime, fraudulent accounts and more. Hear from ZeroFOX, social media security experts and Hootsuite partner, on both how social media can expose law firms to risk and best practices for securing your social ecosystem.

Join Hootsuite’s Jered Love, Strategic Account Executive, and ZeroFOX co-founder Evan Blair to explore the benefits and risks of the transforming social media ecosystem.

Learn about:

  • How the digital ecosystem is transforming for law firms, including centralized social media management, attorney advocacy, competition monitoring, educating prospects and more
  • Identifying and mitigating risks on social media, such as cybercrime, client scams, sensitive data leakage and internal compliance violations
  • Strategies for risk mitigation

Stay tuned for a deep dive on the Hootsuite/ZeroFOX solutions on June 16th.

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Presenters

Jered Love Hootsuite, Strategic Account Executive

Jered Love is a Corporate Account Executive specializing in law firms and consulting services at Hootsuite. Before joining Hootsuite in 2015, he spent over 5 years working within the agency and consulting world. During his agency years, he worked with a variety of industries, ranging from real estate and law firms to retail and hospitality, providing brand identity, social media strategy, online marketing and advertising, and digital growth and transformation. Prior to that, he spent 4 years working with imagine1day, a Vancouver-based charity that has a goal of educating every child in Ethiopia by 2030. During his time with imagine1day, he developed their online digital presence strategy and led many of their fundraising initiatives to raise 2.6 million dollars to build 30 schools to help educate over 40,000 children in Northern Ethiopia. Jered is passionate about empowering organizations and people to revolutionize communication and relationships through social media and digital transformation.

Evan Blair ZeroFOX , Co-Founder and VP of Product Marketing

Evan Blair is a Co-Founder and the VP of Product Marketing at ZeroFOX. Evan spends his time with customers, industry analysts and partners evangelizing and solving the challenges and risks that social media presents to modern business. Prior to that, Evan was a member of the Accuvant Leadership Team where he led the multi-million dollar Partner Solutions practice. At the time of his departure, Accuvant was the 2nd largest privately held cyber security solutions provider, had recognized over $1 billion in revenue since inception, and had capabilities with over 175 global partners. In 2008, Evan joined Foster at Baltimore-based cyber start-up Ciphent, where he was responsible for executing the marketing and sales strategy for the organization. Charged with the ultimate goals of increasing sales, profitability, and revenue, Evan’s department supported the company’s three-year revenue growth rate of nearly 1000%. Previously, Evan held financial and business development roles at Application Security Inc. He began his career as a financial analyst with Dresdner Kleinwort in Manhattan, NY and holds a BA in Economics from Wake Forest University.

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