Impersonations and Brand Abuse in Financial Services

Impersonation Scams Are on the Rise

As organizations, executives, and everyday individuals shift to digital-first interactions, cyberhackers have found opportunity. By masking as a trusted brand or public figure, actors are able to gain access to eager customers and followers and exploit inherent trust. The frequency, location, and sophistication of these impersonations make it difficult for security teams to tackle alone. Brand abuse is more than a marketing problem — it’s a security challenge that threatens the entire organization and all its stakeholders.