How to Maximize and Protect Your School’s Social and Digital Investment
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Meet the Speakers
Dr. Sam Small
Chief Security Officer, ZeroFox
Alex Wedderburn
Education Lead, Hootsuite
What You'll Learn
For educational institutions at every level, from elementary, middle, high school and college, the explosion of social media and the digital landscape represents a fundamental shift in the way schools engage with students and how students engage with each other. These social and digital platforms represent new opportunities and risks for the education space. This webinar explores recent research from Hootsuite’s 2019 Social Campus Report and offers tactics for growing social media presence while protecting that presence against brand reputation damage, fake profiles, and malicious content posted online.
Attendees will gain knowledge on:
- Top 4 strategic areas of opportunity on social for higher education institutions starting in 2020 and beyond
- Top tactics for protecting your institution’s brand and reputation on social and digital channels
- How to automate and streamline your social media promotion and protection programs
