ZeroFox Intelligence Brief: Detecting and Countering Synthetic Media
|by Alpha Team

ZeroFox Intelligence Brief: Detecting and Countering Synthetic Media
Product Serial: B-2025-09-15a
TLP:CLEAR
In this intelligence brief, ZeroFox researchers report on synthetic media that is generated by artificial intelligence, focusing on audio, video, and imagery, and suggest ways in which to detect and counter it.
Standing Intelligence Requirements
For the most up-to-date list of ZeroFox’s Intelligence Requirements, please visit:
https://cloud.zerofox.com/intelligence/advisories/14956
Link to Download
View the full report here
Key Findings
- Advancements in the quality of synthetic media now available have made it an attractive and powerful tool for threat actors across the cybercrime landscape. By manipulating imagery, video, or audio, attackers can better increase their chances of bypassing traditional security measures and enhance social engineering campaigns.
- In the next 12 months, AI detection tools will very likely remain heavily reliant on forensic analysis of digital artifacts such as pixel-level inconsistencies, metadata anomalies, and signal-based markers introduced during synthetic generation.
- Over the next one to three years, advances in GenAI models will very likely diminish the reliability of current forensic indicators. The convergence of detection with authentication frameworks will very likely shift the burden of proof from detecting fakes to verifying authenticity.
Tags: tlp:clear, phishing & fraud, threat actor