What is the problem with social media?
The most recent and profound development in cyberspace is the global migration to social media.
As of January 1, 2016, Facebook had 1.59 billion monthly active users, larger than the population of China. In a single minute of the day, 350,000 tweets are posted to Twitter, 300 hours of video are uploaded to YouTube and users like 1.75 million photos on Instagram.
Not only is this new social media landscape growing rapidly, it represents one of the most dynamic, unstructured and unregulated datasets anywhere in the digital world... leading to the emergence of Digital Risk Monitoring
Why CEOs, CMOs and CFOs Care About Social Media Security
Due to consumers' migration to social media channels, organizations that create brand value through social media reputation have vastly outperformed the market (growing 103% in market value vs. 63% for the S&P 500 and 30.3% for the MSCI World Index) since the launch of Facebook in 2004. However, the parallel migration of hackers and scammers to social media is a growing problem: ZeroFOX Research Team found that for every 1 scam post remediated, 3 new ones are created.
In response to this new threat landscape, there has been finally been an alignment between corporate value creation and organization's understanding of the cost associated with risks. According to Forrester Research, surveyed business decision-makers listed
information security and privacy along with
reputational risks, above risks associated with compliance, finances or operations. (Source: December 5, 2014,
Dissecting Global Risk Perceptions And The Effects Of Customer Obsession Forrester report)
Market performance for Brands creating value through
social vs. S&P 500
- Brands creating value with Social Media
- S&P 500
Safeguarding this major contribution to revenue and protecting against reputational risk impacts should be a top priority—and monitoring digital channels is essential for doing this well. Nick Hayes, Analyst at Forrester, Building Digital Risk Insight, February 2016
How to Balance Social Media Engagement and Security
How can you increase engagement while protecting brand integrity from digital risks?Learn More
Brand Protection Datasheet
ZeroFOX Brand Protection helps brand and marketing teams protect their digital footprint from revenuedamaging threats to the brand, their hard-earned social accounts, and their…Learn More
Find the Fake
Fake profiles on social media are on the rise and spotting them can be more difficult than you'd think.Try Now