Protect While You Promote
How To Balance Social Media Engagement And Security
In our connected world, most people engage with brands online prior to making a purchasing decision. With social media marketing on the rise, risks to your brand and reputation are also increasing, from account hacking to impersonating profiles and more. How can you increase engagement while protecting brand integrity from digital risks?
- Knowledge about social media security risks
related to brand
- Tips for safe sharing on social media
- Step-by-step guide for protecting your brand
Evan Blair is the co-founder and Vice President of Worldwide Channel Sales. Holding previous leadership roles across Marketing, Operations and Partners, he is currently responsible for driving vision through execution-focused initiatives and increasing channel sales. As an experienced global speaker, he has presented at conferences including RSA Conference, Digital Copenhagen, McAfee FOCUS, SINET and has been featured by the New York Times, The Atlantic, Forbes and other major publications. Evan leverages a diverse background in economics and security to shape value based programs to help empower organizations. Prior to founding ZeroFOX, Evan was a member of the Accuvant Leadership Team where he led the Partner Solution Practice and prior to that held both financial and business development leadership roles within the security industry at Ciphent and Application Security.. He studied International Economics at Cambridge University and holds a BA in Economics from Wake Forest University.
Jeremy Wood is the Vice President of Product Marketing at Hootsuite where he leads the Core, Solutions, Partner, and Sales Enablement marketing teams. His passion for the industry, coupled with his vast marketing experience, drives his commitment to ensuring the breadth of Hootsuite’s products and features are the right fit for the market. As a key member of the marketing leadership team, he leads the creation of Hootsuite’s overall product messaging, positioning, pricing, and packaging, influencing the overarching marketing strategy of the company. Jeremy’s technical strengths and savvy emerge around data privacy, providing industry leadership on the role of technology in handling and protecting personal data. Jeremy has a BA in Communications (Advertising/Marketing) from The Univeristy of Canberra, and an Executive MBA from INSEAD.