With so many cybersecurity solutions on the market, it can be difficult to know where to invest. In the latest ZeroFOX webinar, Josh Zelonis and Evan Blair discuss why Digital Risk Protection (DRP) is a great first investment in cyber intelligence. That may seem like a pretty tall order to defend. However, Zelonis, Forrester Research’s Senior Analyst serving security and risk management professionals, makes a compelling case for why DRP should be a key element of your cybersecurity program and why it should be a foundational component of any cyber intelligence programs within organizations of all sizes and industries.
Josh discusses exactly what DRP is and sheds light into various use cases that span cybersecurity, marketing and compliance teams. Josh is joined by industry veteran and ZeroFOX co-founder Even Blair, who provides color commentary and discusses some of the threats and tactics ZeroFOX routinely encounters and fixes on behalf of our customers. Evan provides examples of new tactics adversaries are adopting in the digital realm.
The recorded webinar which lasts less than an hour is below. A few of the key quotes and takeaways include:
First thing’s first: What is DRP and why is it important now?
Digital Risk Protection is all about addressing external threats in the digital realm. According to Josh Zelonis, “We must extend monitoring beyond our own borders to look at what threats are out there and what is happening with things we may not have visibility into or be able to directly mitigate.”
He continues, “We need to be able to track all our sensitive information that has been put out on ‘as a service’ platforms (e.g., product roadmaps on Basecamp). Being able to track all of this is such a challenge that we need to find some scalable way that we can afford and that is really where DRP comes in.”
Organizations rely on social and digital platforms to conduct business, grow brand awareness, and engage with customers. As Evan puts it,“As businesses have become increasingly digital, reputation has become the new currency in the digital and consumer-focused economy.”
What’s the difference between DRP and Threat Intel?
Spoiler alert: both are part of an overall Cyber Intelligence program but an investment in DRP should come first.
Protect your digital presence without burdening your internal teams
Strong DRP solutions are comprised of a combination of AI-driven and human-driven analysis, helping to alleviate the burden off your internal staff. As Josh puts it, “Because the DRP is a managed service a lot of the impact of alert generation is taken off your plate.”
When considering any cyber intelligence solution, focus on ROI
DRP solutions are ideal because their valuable is measurable. Josh states, “One of the most important things in calculating the ROI for DRP. Because it is event driven intelligence, you are able to count these events and use that to help calculate the ROI. Because these are countable, you can understand the frequency and calculate the cost of having to deal with it on your own.”
And a lot more…
We are sure you will learn a lot about this new class of risks and what Forrester recommends to their customers about mitigating them with DRP.