We were finding thousands of fake accounts on social media, which is very difficult to do by hand. ZeroFox has been a great tool in helping us identify and take down these accounts before they’re even noticed online.Luca Colombo | Digital Strategist, AC Milan
Life Before ZeroFox
Social threats targeting top executives and players needed immediate identification and response.
Threat actors impersonated accounts and sold counterfeit tickets to deceive fans.
Being a globally-recognized public figure, AC Milan often faced the challenge of managing and mitigating threats for top executives and key players on social media. The security team was encumbered with manual search and remediation for new impersonated accounts or counterfeit tickets being sold online that were created to deceive their loyal fans.
“We were constantly monitoring our social media accounts,” Luca Colombo, AC Milan’s digital strategist explains. “We had an escalation of cases in the first half of the season go worldwide on Twitter. That’s when we worked with ZeroFox to activate automated remediation on social media.”
The security team at AC Milan reached out to ZeroFox to automate the time consuming processes they did to ensure a safe online environment for their social media followers. They needed a detection and takedown system for emerging impersonated accounts that replicated their key executives and top players as well as counterfeit goods for sale. Additionally, they looked to ZeroFox to perform automated remediation efforts on threats emerging on their social media pages.
We were constantly monitoring our social media accounts. We had an escalation of cases in the first half of the season go worldwide on Twitter. That’s when we worked with ZeroFox to activate automated remediation on social media.Luca Colombo | Digital Strategist, AC Milan
The ZeroFox Edge
Platform detection tool has been a critical asset to identifying threats.
ZeroFox analysts’ takedown services has eased the burden on security teams.
Automation has allowed for quicker remediation at a larger scale.
After several years of using ZeroFox, AC Milan finds the platform detection of threats and Takedown-as-a-ServiceTM to be a critical tool in their security toolbelt. The security team is no longer burdened by the arduous task of manually searching for and remediating impersonations, counterfeit goods and negative sentiments. “The tool is very hands off, but we’re getting major results with the automation ZeroFox provides.”
Since purchasing Takedown-as-a-ServiceTM, ZeroFox processed 2,953 takedowns for AC Milan. Remediation used to heavily impact the security team at AC Milan, but now ZeroFox analysts use tried-and-true processes to quickly take down threats on their behalf — freeing their team to focus on other security priorities without worrying about a malicious attack on their company going viral on social media.
“Using ZeroFox is like having insurance in case of an accident,” Luca Colombo explains. “If followers start getting requests from fake profiles or property, I have a tool I can quickly use to solve the problem.”